Cookie Policy (UK & Ireland)
This Cookie Policy was last updated on June 26, 2024 and applies to citizens and legal permanent residents of the United Kingdom & Ireland.
What are cookies?
Cookies are small text files that are placed on your devices when you visit our website via internet browsers. Our use of cookies is to primarily help enhance your user experience and improve the efficiency of our website.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
What cookies do we use?
Necessary/functional cookies – Necessary cookies make a website work by enabling basic functions like page navigation and access to secure areas of the website. The Merz website cannot function properly without these cookies.
Statistic/analytics cookies – Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously, in some cases this may include the Internet Protocol (IP) address of the machine accessing the website.
Performance cookies – Performance cookies also allow us to see if there are any technical issues on our websites and if you are experiencing any issues using our websites.
Targeting/advertising cookies – We use these types of cookies and similar technologies to provide adverts that we think may be more relevant to your interests. This can be based on your browsing activity and is known as Online Behavioural Advertising or OBA. Cookies are placed on your browser, which remembers what websites you’ve been to. Advertising based on what you have been viewing is then displayed.
Types of cookies
If the cookie comes from our site it is a first party cookie. If it comes from another site, such as our marketing services or ad technology providers or business partners, it is a third-party cookie, specifically chosen by us to provide a service, such as a more personalised visit for example from our website service providers, advertising partners and social media service providers.
How long do cookies last?
Different cookies can last for different lengths of time.
- Persistent cookies consist of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). Persistent or tracking cookies are employed to store user preferences and allow to customise how we present information through site layouts or themes.
- Session cookies are used by the server to store information about user page activities only during a session and will expire when the web browser is closed.
The table below explains what cookies we use on this website and why.
Table of cookies we use and why:
| Cookie/Technology | Cookie Name | Cookie Type | Cookie Description |
| Google Analytics | _ga | Statistic/analytics | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| Google Analytics | _ga_* | Statistic/analytics | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| Microsoft Clarity | ANONCHK | Targeting/advertising | This cookie is used by Microsoft for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization. |
| Microsoft Clarity | MUID | Targeting/advertising | This cookie is used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. |
| WordPress | wpEmojiSettings Support | Necessary/functional | Stores detail on the browser being used by the site visitor |
| WordPress | WordPress_test_cookie | Necessary/functional | The cookie is used to check whether cookies are enabled to provide the proper user experience |
| WordPress | Wp_lang | Necessary/functional | Stores detail on the language preference of the site visitor |
| WordPress | Wp-settings- | Necessary/functional | The cookie is used to check whether your web browser is set to allow, or reject cookies |
| WordPress | Wp-settings-time- | Necessary/functional | This cookie facilitates customizing your view of the admin interface and the main site interface |
| WordPress | WordPress_logged_in_ | Necessary/functional | This cookie captures detail on logged in users to the admin interface and the main site interface |
| Complianz | Complz_consented_services | Necessary/functional | Used by cookie consent service Complianz, to store the user’s cookie consent preferences for the current domain. |
| Complianz | Complz_policy_id | Necessary/functional | This cookie captures detail on accepted cookie policy IDs |
| Complianz | Complz_marketing | Necessary/functional | Used by cookie consent service Complianz, to store the user’s cookie consent preferences for the current domain |
| Complianz | Complz_statistics | Necessary/functional | Used by cookie consent service Complianz, to store the user’s cookie consent preferences for the current domain |
| Complianz | Complz_preferences | Necessary/functional | Used by cookie consent service Complianz, to store the user’s cookie consent preferences for the current domain |
| Complianz | Complz_functional | Necessary/functional | Used by cookie consent service Complianz, to store the user’s cookie consent preferences for the current domain |
| Complianz | Complz_banner-status | Necessary/functional | Used by cookie consent service Complianz, to store the user’s cookie consent preferences for the current domain |
Consent to use cookies and managing cookies settings
The law states that we can store cookies on your device if they are necessary to the operation of the Site. Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and they can only be disabled by changing your browser preferences.
To set all other cookies, we need your permission. Consent for non-essential cookies is sought when you first access the website and can be managed via the Cookie settings link in the footer of our Site. You can follow that link to turn these cookies off.
You can also manage which cookies you receive via your web browser. Most browsers have built in privacy settings that provide differing levels of cookie acceptance, expiration time, and disposal. You can set your browser settings not to accept cookies – please follow your browser provider’s instructions to do so.
You can find more information about cookies, including how to manage and delete them, at www.aboutcookies.org or www.allaboutcookies.org. However, please note that some of our Site features may not function as a result of removing cookies.
If you would like to know more about what cookies we use on our site, please get in touch.